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what is social currency?
Real influence is built over social currency.
Social currency is the value derived through consuming and sharing information and content you are exposed to through digital and offline platforms. It powers true social influence, and it plays a critical role in shaping consumer behaviour and decision-making.
We specialise in establishing, expanding, defending and even disrupting this social economy, with our objective-driven + data-meets-creativity approach that’s helped brands big and small establish themselves as segment leaders.
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WHAT WE DO
Move fast shake things
With lightning-fast adaptability and a finger on the pulse over evolving trends and regulations, we stay nimble to identify and leverage emerging opportunities and evade potential risks. Social currency expertise requires finesse and agility, both hallmark traits of our team. At Gloo, we stay ahead to spark trend-curves, creating waves; riding atop of them, and never playing catch-up.
WHAT WE DID
We win, together
In our first year of operations and at our first awards season, we showed up and held our own against the industry's very best, emerging from MARKies Awards 2023 as the most nominated new agency with campaigns shortlisted in 9 categories, of which we managed 4 wins; 2 Gold, 1 Silver, and 1 Bronze. Gloo was the second largest winner for the night in the Overall Media Usage MARKie category.
credibly incredible
In Gloo they trust.
@ YOUR SERVICE
We get **it done.
Build and manage communities. Engage your audiences. Make meaningful connections and leave lasting social impact.
SOCIAL MEDIA MANAGEMENT
COMMUNITY MANAGEMENT
SOCIAL MEDIA MARKETING (PAID)
EXECUTIVE PROFILE MANAGEMENT
SOCIAL COMMERCE SETUP
PROFILE GROWTH AMPLIFICATION
Create compelling content strategically designed to resonate with your intended audience, developed for optimum reach and discoverability.
general copywriting
CONTENT PRODUCTION
SOCIAL CALENDAR DEVELOPMENT
SEARCH CONTENT CREATION
CONTENT PLANNING
SEO POWER PAGES
Accurately extract information or monitor your audience and competitor activities and trends to inform content direction and strategy.
Social Media Analysis/Report
Competitor Data Scraping
Social Listening
Content & Hashtag scraping
BRAND SENTIMENT TRACKING
PAID MEDIA SCRAPING
Use effective go-to-market strategies that guide content production, ensuring that it aligns and follows a central vision and mission.
Content Strategy
Sentiment Analysis
Campaign Planning
PAID MEDIA LAUNCH
Brand Voice & Positioning
Key Opinion Leader Strategy
Identify Key Opinion Leaders (KOLs) and leverage on your shared audience interests to deploy meaningful social campaigns.
KOL Identification & Outreach
KOL Content Amplification
Influencer CollaborationS
KOL Campaign Tracking
Influencer Management
COMMUNICATION ALIGNMENT
Invest in 360 efforts that provide optimum uplift to brand visibility and social buzz; through a strategic mix of online and offline mediums.
ON-GROUND EVENT PLANNING
MEDIA CROSS-PROMOTION
EVENT MANAGEMENT & SETUP
360 ACTIVATION STRATEGY
PARTNER & VENDOR MANAGEMENT
ACTIVATION ADD-ONS
Craft strong audio-visual content that narrate your brand story effectively, to meet specific social objectives through high-quality video content.
THEMATIC SCRIPTING
FULL VIDEO SHOOT
PLANNING & STORYBOARDING
POST PRODUCTION
SITE RECCE & ASSESSMENT
LICENSING MANAGEMENT
Develop the technology and platform you need to execute your social vision.
WEB DEVELOPMENT
USER ACCEPTANCE TESTING
WEB UI/UX ANALYSIS
RESPONSIVE OPTIMISATION
HIGH FIDELITY WIREFRAMING
DEBUGGING & DIAGNOSIS
gloo-kin' good
The brands we’ve
worked on.
WORK THAT STICKS LIKE GLUE
How do we Gloo it?
We are social engineers with objective-driven processes.
We marry data and the science behind social with creativity, to craft campaigns that make sense to the people that matter. We use industry-leading software and nimble yet effective new-age processes to get you real insights to form realistic strategies; driving unreal results that nett you social credibility.
We focus on the 2Ps that really matter: partners & people.
Our partners help engineer social results that stick, using premium, specialist and world-class tools that measure, deploy and report on all social activities. When paired with our people, who are passionate social natives at the forefront of consumer and business trends, we can translate the collective insights and intuition to driving meaningful social traction.
Technology bridges our people, partners and processes.
We maintain a technology stack of over 300 tools, many of them relevant to the incredible work we do to in the name of social currency; then we pass the efficiencies on to you. This is how we further empower our brilliant team to do great things with clever automations, allowing us to work smarter for you, while tools work harder for us.
THE GLOO BLOG
The $ocial Calendar
What Does "The End of Social Media" Mean for Consumers?
Social Media Usage in Decline: What Does It Mean!?
About That Markies Night
We did an amazing thing last week. Let’s talk about it. 💕
Say hey!
