As a Social Media Executive, you will be at the heart of our content creation process, responsible for conceptualising, outlining and ensuring compelling social-first content that resonates with our diverse audience. Your role will involve a blend of creative storytelling, trend-jacking, and content planning, ensuring our content is not only engaging but also brand-compliant and optimised for mainstream platforms like Instagram, TikTok, and YouTube. 

You'll play a crucial role in sculpting the digital narrative for our clients in the health and beauty, lifestyle, and wellness sectors, and have a hand in helping us entrench ourselves as the eminent content leader for our target sectors. 

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• Conceptualising content: Brainstorm and conceptualise innovative content ideas that align with specific brand strategies and appeal to key target audiences.
• Content planning, storyboarding and proposal: Propose social content ideas, including writing detailed content outlines, scripts, and storyboards to visualise the concept.
• Content shoots: Assist with ideation and planning for production shoots to produce killer content, be it with a full production crew, or more nimble mobile-shoots made for social. 
• Project management: Liaise and work with partners, stakeholders and external parties to ensure timely quality delivery and pushing live content in accordance to planned timelines.
• Trend-jacking: To work with other social-focused specialist to keep abreast of the latest social media trends and incorporate them into our content strategy to increase visibility and engagement.
• Brand compliance: Ensure all content reflects the given client’s, voice, style, and design guidelines, maintaining a consistent brand image across all platforms.

• Proven experience in crafting killer social media content. A bonus if it is within the lifestyle, health or beauty sector.
• Visual storytelling skills, with the ability to craft clear narratives that engage viewers.
• Deep understanding of social media platforms (Instagram, TikTok, Facebook, X, YouTube) and current trends, with a knack for leveraging these insights to enhance content reach and engagement.
• Excellent written and verbal communication skills, with experience in writing content outlines, scripts, or storyboards.
• Creative, innovative thinker with the ability to work both independently and collaboratively.
• Familiarity with the digital landscape in the Singapore and the region and the ability to adapt content to resonate with local audiences.
• Understanding of social platforms; analytics, safe spaces, posting and scheduling content, going live, overlays, stickers, sounds, captioning, etc. 

• The chance to work with leading brands in the region, to create world-class content, in an environment that’s always got your back. 
• A collaborative, innovative, and remote-friendly work environment. Read about our culture code here: kapx.co/culture 
• Opportunities for professional growth in a dynamic industry, with coaching and mentorship from award-winning marketers. 
• Competitive remuneration package, and access to an extensive range of software tools and up-to-date hardware to help you work your best. 
• Yearly team offsite for an overseas R&R for the whole team for full-time employees. 
• Hybrid work arrangement for Singapore (3-day office weeks).
• Flat corporate structure where you are the agent for change. 

Gloo is an award-winning Singapore-based agency celebrated for winning social currency for the region’s most ambitious brands. We specialise in the health and beauty, lifestyle, and wellness sectors, working with leading regional brands like Guardian, Ultherapy, Luckin Coffee, Optimum Nutrition, Prudential, Glow Festival, Driscoll’s, Galderma, Olympic Esports Week, and more. 

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