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To promote the #DitchTheSoda hashtag, in line with Florida’s Natural new campaign push for its orange juice.
Developed a strategically selected list of influencers who aligned with the brand values, and could effectively serve as campaign champions.
KOLs reached out to, with only 5 being paid engagements.
Instagram posts and stories from outreach and product seeding efforts.
Equivalent social PR value generated, from over 987,190 verified outreach.
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