Traditional brand and product wants to reach a wider and new generation of consumers with their Ginseng range.
We engaged @Dharni, international beatboxing sensation based in Singapore, to lend an otherwise traditional brand and product the street cred it needed to reach young audiences.
We managed the project, and worked with the influencer to deliver an original composition made specifically for Cheong Kwan Jang, coming up with the theme “Bitter is Better”.
The video provided CKJ a key content piece for 2021, and they utilised the video heavily through targetted digital ads to extend the reach even more.
Original video content, scripted, edited and produced.
Video views for the CKJ x Dharni video on YouTube.
Number of social and streaming platforms the content has been deploted to.
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